About Our Dealership

October 22, 2020

To Our Loyal and Valued Customers:

Fourteen years ago, Karen & I started a new chapter in our lives by purchasing Highway 101 Harley-Davidson in Coos Bay, Oregon. As with most small businesses, owning a Harley dealership has come with its share of challenges and rewards. However, nothing remains the same, especially in these unusual times.  Harley-Davidson has had some market challenges the past several years which have been severely exacerbated by the corona shutdowns.  Harley also has new leadership, and with new leadership comes change. Consequently, we are sorry to announce that effective Sunday, November 29th, 2020 we will no longer be an authorized Harley-Davidson dealer.  We know how much this will adversely affect our loyal customers and this community, but we have no control over this situation. 

We are trying to anticipate all the challenges that will come with shutting down the Harley business and it is inevitable that we will encounter some bumps as we work through this process, so please be patient with our staff.

2020 LIGHTHOUSE RUN Pre-Paid Attendees:  Within the next week we will contact you in a separate email on how we are handling your pre-paid registration.  Please wait for the email. We ask that you do not tie up our phone lines with questions. You can email us at info@hdcoosbay.com

STORE CREDITS & HWY 101 STORE GIFT CERTIFICATES must be used by November 28th.

SERVICE WORK:  All Service and/or Warranty jobs that require Genuine Harley-Davidson parts must be completed by Saturday, November 28th. Effective December 1st we will no longer have access to purchase/order Genuine H-D Parts, Accessories and Apparel or have the capability to provide warranty services.

PARTS:  Between now and Nov 15th we will continue to Special Order Genuine Harley-Davidson Merchandise, Parts & Accessories as long as the item(s) can be delivered to the dealership no later than November 28th. All Special Orders MUST be picked up by November 28th.  Any pre-paid parts that have a delivery date or backorder date beyond November 28th will be cancelled and the customer's money will be refunded.

MOTORCYCLES- we will continue selling our remaining NEW Harley-Davidson bike stock through November 28th.


Moving forward we will do our best to service our customers and your motorcycles within our means.  We will also continue to purchase, consign and sell Used Motorcycles, both Harley and other brands.  We will also continue to sell Can-Am side-by-sides, ATVs, parts and accessories.

We extend a heartfelt "thank you" to those of you who have been so loyal to Highway 101 H-D over the years.  We met many of you the first week we owned this dealership and you have been supporting us ever since.  We appreciate your business and value your friendship. Stop by and see us for best selection on remaining in-stock inventory.  And, please - keep our phone lines open for business.  If you have questions, please submit them to admin@hdcoosbay.com   Thank you, in advance.

Al and Karen Pettit

"As West as it Gets"


Contact Us

Highway 101 Harley-Davidson® is conveniently located near the areas of Eugene, Roseburg, Florence and Newport.